NEW YORK, USA, 27 January 2010 – Partnerships play a vital role in UNICEF’s efforts against the global HIV/AIDS pandemic. When it comes to delivering messages about HIV prevention, the organization’s work with media and entertainment partners such as MTV provides a valuable – and credible – connection to young audiences.
Now, that's all well and good. But we don't need to show this movie in New York, it needs to be screened all over Kenya and all over Africa!
The Bill and Melinda Gates Foundation is assessing the effectiveness of Shuga in changing behaviour within its target audience. Well, let me just say that there is no need to do this assessment, we already know it is effective, believe me. So please just show this movie anywhere, everywhere, anytime.
And I am also of the opinion that Shuga should go for the Oscars! Do you agree?