Saturday, November 29, 2008

Get lifted by Novida: a new life for 25 bob

'Novida' is Portuguese for 'new life'. And you can now get that new life in Nairobi for only 25 bob!

A new non-alcoholic, malt-based, fruit-flavoured soft drink named 'Novida' was launched this week in Nairobi by Coca-Cola. I had the opportunity to taste it yesterday, as some beautiful girls in sexy miniskirts were distributing some cans for free on some highways and major roundabouts. My friend initially thought this was a new scantily dressed basketball team on their way to Kasarani, but no, this was the Novida promotion team. Novida comes in three flavours: pineapple, apple and tropical. A 300 ml bottle retails at KSh 25/- and a 250 ml slim can at KSh 45/-. It is not every day that you get a free present worth KSh 45/- from an attractive girl in Nairobi, so I decided I would give it a try. I got the pineapple flavoured version, produced on the 24th of October 2008 and expiring on the 3rd of July 2009. The ingredients are: carbonated water, sugar, acidulants: citric and malic acid, malt extract, stabilizers, flavourants, preservatives: potassium sorbate and sodium benzoate. Basically very much the same as the ingredients I listed in my message on Alvaro. It is only the quillaja extract which is missing in Novida, and that may be the reason why the foam on Novida is not lasting as long as the foam on Alvaro. As far as the taste is concerned, I found my Novida Pineapple to be quite refreshing and very similar to Alvaro Pineapple, maybe just a touch sweeter.

Strangely enough, the can indicates "canned by Coca-Cola caners of Southern Africa (PTY) Ltd., 96 Mullet Street, Wadeville 1407, South Africa under authority of Schweppes Holdings Ltd." I mean, firstly, do we really have to import this from South Africa or could this be done locally as well? And secondly, shouldn't it read 'Coca-Cola canners' instead of 'Coca-Cola caners'? 'Caning' is something completely different from 'canning', and I hope there is a ban on caning in South Africa just like in Kenya. This could become quite a disturbing typo for Coca-Cola...

No matter how many new Alvaro- or Novida-type drinks may still be launched, I think I will always still prefer water, Kenyan quality coffee, and fresh natural juices, basically because these new drinks are just flavours and not the real natural thing as I already described in my earlier post on Alvaro. Have you already tasted Alvaro and Novida? What is your opinion?

28 comments:

Anonymous said...

Rafiki Hujambo?

Thanks for your post. Novida in the returnable glass bottle is bottled at Nairobi Bottlers Ltd. I'm glad you find Novida pineapple refreshing.

Your feedback "No matter how many new Alvaro- or Novida-type drinks may still be launched, I think I will always still prefer water, Kenyan quality coffee, and fresh natural juices" - try Minute Maid 100% (Breakfast Blend is super), Dasani for Water and Chaywa for Coffee... Coca-Cola has a beverage for every taste and preference.

Rafiki said...

@ Anonymous: Do you work for Coca-Cola or do you own shares? I have tried all the Minute Maid juices, and they are all equally excellent indeed! If I am in a group of 4, I will rather buy one liter of Minute Maid than 4 cans of Novida, it will turn out cheaper, healthier and more fun.

Rafiki said...

@ Anonymous: By the way, is this Chaywa available in Kenya?

Anonymous said...

Rafiki

Let's just say I'm passionate about Coca-Cola :)

Yes, Chaywa is in Kenya and was formerly known as "Amorino". You can get it 'to-go'at quick service outlets like Petrol Stations e.g. Mobil 'On-the-Run', movie theaters e.g. Nu-Metro, Tamasha (LA), Books First etc.

One Novida every so often will lift your spirits and refresh your soul....but in between those moments, go ahead and indulge in Minute Maid 100% and Dasani and......

Anonymous said...

Rafiki

Let's just say I'm passionate about Coca-Cola :)

Yes, Chaywa is in Kenya and was formerly known as "Amorino". You can get it 'to-go'at quick service outlets like Petrol Stations e.g. Mobil 'On-the-Run', movie theaters e.g. Nu-Metro, Tamasha (LA), Books First etc.

One Novida every so often will lift your spirits and refresh your soul....but in between those Novida moments, go ahead and indulge in Minute Maid 100% and Dasani and......

Rafiki said...

@ Anonymous: Thanks a lot, I will try out Chaywa this week. Is it pure arabica coffee or a blend of arabica and robusta? And is it Kenyan coffee or imported?

Anonymous said...

Most welcome Rafiki.

Ahem...I'm not sure whether its pure or blended. I believe the coffee may be imported but only for a short season as Coca-Cola finds a local supplier with the high quality they are looking for.

FYI, the same Chaywa dispenser, also has tea and hot chocolate (my favourite). The tea is Kenyan.

Enjoy!

Shiko-Msa said...

I'm looking forward to a taste of Novida and I certainly intend to buy one today.

You're right none of these drinks will ever beat a glass of cold water or fresh juice though.

pink m said...

Someone with better taste buds than mine brought to my attention that not all 'Minute Maid - Breakfast Blend' juices taste the same. I don't know if anyone else has noticed this.

I think Coke should have created more hullabaloo over this Novida drink. I wasn't aware of it till I read it here and I was like 'ooooh, that advert where people are floating!' I never really noticed it, which is not good for a new product.

Will definitely be trying it sometime, though fresh juice and H2O still win.

Rafiki said...

@ Shiko: Am not sure whether Novida has already landed in Mombasa. Good luck and let us know your experience.

@ pink m: Your contact may be right. Apparently, even Coca-Cola tastes differently depending on where it is bottled (does it depend on the water used maybe?). I noticed quite a bit of hullabaloo around Novida on Friday, not only through the sexy girls, but also through ads on adopt-a-light for instance.

BTW, I was just wondering: why is a litre of mineral water costing more than a litre of Coke?

pink m said...

Which Ads?Sexy girls where? I'm not in this town clearly!

Mineral water is another story altogether especially if like me your water supply is from a borehole and you have to buy drinking water. Funnily enough though, I refill my 5 litre bottle for 70bob at Tuskys Rongai. They have an on site purifier from a company whose name I forget.

I figure water is healthier than coke hence more expensive :)

Anonymous said...

Hi Rafiki

On your question of cans...none of the companies that has beverages in cans (non-alcoholic or otherwise) gets it from Kenya.

Everyone imports simply because the market for canned drinks isn't high to demand that kind of investment...

@Shiko: With the expansive Coca-Cola distribution network, Novida will be in Mombasa soon enough. Until then, though, do buy yourself some cans from Nairobi and remember to drink it Chilled and either from the bottle or a glass. No straws please!

Rafiki said...

@ pink m: After seeing them in their full glory on Friday morning, I have been looking for the flock of sporty girls on Saturday, Sunday and today Monday... all in vain. I hope this was not just a very short campaign only...
About the water refills you get: is it just tap water that is purified on the spot or is it mineral water? Does it turn out cheaper and/or handier than the 18.9 litre bottles of the major brands?

@ Anonymous: I always had the impression that Sierra Premium is being canned locally, but I may have to check on the cans again. And could you please alert your friends at Coca-Cola about the spelling mistake on Novida cans?

Anonymous said...

@ Rafiki, Already did on the typo. From my spot check, it's only on the Pineapple cans.

@Pink M: The girls were only there on Friday and are just a small part of the many exciting, ongoing and upcoming integrated Marketing Communications that Novida will use to engage consumers...

mboiz said...

ill get my Novida soon. i like the competition as we the consumers are the ones who benefit. i must say you are very observant...i don think i could have noticed canners and the caners thing.

Rafiki said...

@ Anonymous: Only for one day??? Come on, that was really too short! The girls don't have to give the cans away for free, I would be prepared to pay 90 bob for a can of Novida from one of those girls, instead of the RRP of 45 bob. Can you see your margins shooting up?

@ mboiz: You are right about the competition. And we should praise ourselves lucky to be in Kenya, I think it is one of the very few countries in the world where competition is now that stiff. Let's enjoy it then.

neema divine said...

did someone say minute maid? i love minute maid, havent tasted Novida tho.

Anonymous said...

Rafiki: you're hilarious! At this rate, may be I should ask my peeps to a sampling with a girls for an audience of one, YOU!

@ Neema: Get lifted at an outlet near you!

Rafiki said...

@ neema divine: great minds think alike

@ Anonymous: You are full of excellent ideas!

la5226 said...

Caners! Thats a serious typo ryt there.Som1 must have been sleeping n the job.

Nice piece my friend.I agree with u water,fruit juices(the real deal)and coffee rock supreme.

Ur blog is fresh and clean.Keep it that way :-)Peace.

Rafiki said...

Hey la5226, you're cool, feel welcome to the blog.

Anonymous said...

@rafiki...and why wasn't I welcomed to your blog, like you have la5226?

SULKING!!!!! :)

Rafiki said...

lol Anonymous! How could I welcome an Anonymous to the blog? You don't even have a name and we have had Anonymous's here before, maybe you, maybe others.

Rafiki said...

Novida promo teams were spotted at some supermarkets this week-end. Unfortunately, they were not distributing free cans of Novida this time, but just some very small tasters. You also had to complete some "tasting notes". I found the Novida Tropical to be the most refreshing.

Anonymous said...

"lol Anonymous! How could I welcome an Anonymous to the blog? "

@Rafiki: So in what capacity were you having blogversations with "an Anonymous"??? LOLROTF

Still SULKING!!!!! ;)

Rafiki said...

OK Anonymous, you win. Please feel welcome to the Rafiki Kenya blog! (better late than never...).

Anonymous said...

Thank you, Rafiki...now you are a friend indeed (albeit belatedly)! Glad you found the taste of Novida tropical refreshing!

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